From Hospice to Hot Property: How We Reimagined 5 Acres in Buckhead During a Pandemic
Turning a Former Hospice Property Into a High-Value Redevelopment Play
FEATURED
1244 Park Vista Drive, Atlanta, GA
Challenge
In 2019, the owners of a former hospice facility in Lenox Park, Buckhead approached us with a big goal: maximize the value of a ~5-acre site that had long-term redevelopment potential. But there were a few big hurdles.
Here’s the twist:
- The property wasn’t yet zoned for its highest and best use
- The buyer pool was limited—especially during the pandemic
- And let’s not forget, this was all unfolding during 2020’s market uncertainty
This wasn’t just about putting a “for sale” sign in the ground—it required deep expertise in Atlanta commercial redevelopment and a whole lot of grit.
Our Approach
We knew this wasn’t a typical listing. So we didn’t treat it like one.
- We went old school—think cold calls, not just email blasts—to generate qualified interest from outside the traditional nursing home buyer pool
- Framed the property as a rare redevelopment opportunity in Buckhead, attracting institutional interest
- Helped guide the client through the rezoning process, ensuring they could market the property for what it could become—not just what it was
Outcome
- Successfully sold the property in 2021—even amid pandemic market disruptions
- Secured a buyer who could navigate rezoning and close with confidence
- Achieved a competitive sale price reflecting the site’s true redevelopment potential
Lesson Learned
Unlocking value in complex properties takes more than a good listing—it takes strategy, storytelling, and a team that’s willing to do the hard work behind the scenes. If you’re holding land or buildings that might be worth more with the right plan, we’ll help you position it for the highest return.
Closing Thought
Whether it’s a rezoning puzzle, a narrow buyer pool, or a market in flux, we bring strategy, storytelling, and straight-up hustle to the table. Because in real estate, value isn’t just found; it’s created.
Got a site with untapped potential? Let’s uncover the opportunity together.
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